Fighting the monoculture

Take for example this summary of a study in the Netherlands:

Holland counts 4 million registered MSN users out of an internet population of 11 million. With 26 million MSN users for Europe all together this puts Holland far ahead of other countries.

55% of the dutch MSN population is younger than 25 years, with a fast growing group between 15-19. With an average of 49 buddies it is not uncommon for dutch youngsters to reach the maximum of 150 peers on their list.

The worst part of it is when I hear people actually tell me “why use anything else when there is MSN?” or just blink a clueless stare when I tell them that I simply do not use MSN because I do not need to.

Today I just dumped some thoughts to fight the monoculture. Here come some guidelines about messaging.